Advertising

ONE CLEAR MESSAGE

My focus is on conveying your message graphically, in as simple a way as possible. Less is more.

BOLD ADVERTISING

Starting from a carefully thought out communication strategy I find the most creative ways to engage with the audience.

Brand Identity

WHAT MAKES A BRAND?

A brand isn’t just ‘some colours, typefaces, a logo design and a slogan’. A ‘brand’ is the all encompassing term for everything you do to provide an identity for your business whilst stimulating and connecting with your audience on an emotional level.

A SUCCESSFUL BRAND

A successful brand identity design is one that brings measurable success and gain to your business every time you release a new ad campaign or update your website (amongst other things).

Logo Design

THE RIGHT LOGO

Your logo design is the first and last thing to stick in the mind of your audience. It says a lot about your business. I put a lot of time and effort into finding the right way to distill your brand essence into a simple, unique, instantly recognisable and memorable mark.

KEEPING IT SIMPLE

The simpler the logo, the more it will be remembered.

Print Design

IN ORDER TO CREATE THE RIGHT IMAGE FOR YOUR COMPANY YOUR BRANDING NEEDS TO BE CONSISTENT, DIRECT AND STIMULATING FOR YOUR AUDIENCE.

PRINT DESIGN

Print design stimulates all of our senses and therefore has dimensions and possibilities that the digital world cannot; textures you can feel, physical spaces you can fill and the smell of fresh ink.

Packaging Design

THE POWER OF GREAT PACKAGING

More than 70% of all purchasing decisions are made at the shelf and people purchase products from the brands that appeal most to them, even when that brand is much more expensive.

ENGAGING THE SENSES

The role of packaging design is to explain the quality of the product inside. Sell the quality and you sell the product.

 

 TELLING A STORY

Building a story into the packaging is very important, as it conveys brand essence. Your story allows your consumers to connect with your product on an emotional level.

ETHICAL PACKAGING

The best packaging is not only visually appealing but also user friendly. It may be made from a more eco friendly material for example. This all serves to strengthen the brand and gain consumer loyalty.